Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

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“Light” podcast listeners — or those that listen to a podcast one to three times a month — now make up nearly half of podcast listeners, up 10% in May 2021 compared to August 2018, according to a Nielsen webinar on June 15 that highlighted podcast trends from the measurement provider’s Podcast Buying Power survey and Podcast Ad Effectiveness studies.

Digiday

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