TikTok now lets musicians make actual money from going viral
- Details
- Tuesday, 15 March 2022
TikTok has a unique ability to drive music trends. Because short, catchy sections of a song can be isolated for video remixing, unfinished hits like Doja Cat’s “Boom” or SZA's “Shirt” can still go viral. Emmy Meli, the singer behind “I Am Woman,” went from unknown to mainstream in a matter of days thanks to the platform.