Why the past decade saw the rise and rise of East Asian pop culture
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- Tuesday, 04 February 2020
The year was 2009, and the thudding electronic beats of Lady Gaga's "Bad Romance" played everywhere. A decade on, and the English-speaking world remains dominated by American-made music, films and television. But there's been a noticeable shift: a steady rise in the influence of South Korean and Japanese pop culture exports.