How Live Nation Helped Metallica and Other Artists Place Tickets Directly On Resale Market

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In February 2017, Live Nation president of U.S. concerts Bob Roux spoke by phone with a little-known wealth adviser turned event promoter who had been tasked by an associate of the band to sell 88,000 tickets directly on resale sites like StubHub, without giving fans a chance to buy them through normal channels at face value.

Billboard

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