Is The YouTube Effect Helping Fuel The Latin Music Global Explosion?

Luis Fonsi and Daddy Yankee broke all sorts of records this year with their global hit “Despacito.” Their song remained No. 1 on Billboard’s Hot 100 for 16 consecutive weeks, led charts around the world and its music video became the first in YouTube history to reach 4 billion views, achieving that milestone in just 272 days.

Forbes


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