The history of merchandising in music

  • Print

As with most things in modern music - it started with The Beatles. Every year the Elvis Presley estate pulls in $40 million in revenue, however Elvis Presley Enterprises, the arm set up to hopefully profit from Elvis merchandising was set up in 1954, and lay dormant for many years, until his death in 1977.

The Music Network

This website uses Google Analytics. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. Read More